March 1, 2024
Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
April 20, 2021
While your products and services are important components to your business success it's amazing how important the story is too.
December 20, 2020
Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
May 21, 2019
Not everyone will be the right match for your products and services. This is why it’s important to create an Ideal Customer Profile (ICP).
January 7, 2016
Saying NO to people that aren't a good fit for your business is best for everyone—including the people you turn away. Here's 5 reasons why you should sometimes say NO, thank you.
February 1, 2015
Close your eyes and imagine yourself connecting to others to share your PURPOSE. How are you currently letting others know about your vision and passion? When you take a trip, you can map it out or you can head in a general direction and course correct along the way.
January 12, 2011
The biggest target I can think of finding is another Earth-like planet with life. The approach that scientists took can be applied to your business to find the ideal client you are looking for. It's a common mistake is to say that "everyone" is your target market so you begin the search looking everywhere.