June 25, 2022
AI can do a lot. But it cannot tell you what fits your business. That part still takes a human.
April 20, 2024
Include a combo of your key info – business name, phone, email, social networks, logo or a short call-to-action. You can even add functionality like showing your latest blog post or upcoming events. With every email you send, you are promoting online brand.
February 5, 2024
Buy variations of your name, business name, misspellings, tagline, products, etc. This prevents misrepresentation of your business, or even legit businesses that sound similar. So you are investing time, money & energy into building your online brand. How would you feel if suddenly someone hijacked it?
January 2, 2024
Previously, I posted about 3 critical reasons to register multiple domain names. Here are some strategies for deciding what domain names you'll need to register. Review my tips & some case studies of how to use domain names wisely.
December 30, 2022
Many businesses think they "need" a complicated social media strategy or search engine optimization. However, the easiest way to start using building your network is to focus on your friends and contacts to expand your circle of influence.
March 21, 2022
Are you feeling overwhelmed with your long list of online marketing TO-DOs? How will you ever find the time to get them all done? I know how you feel. I’ve been able to greatly reduce my stress level by setting up business systems with various tech tools.
June 2, 2020
“No time” is a common excuse for not setting up or using social networks regularly. However, they can be a great way to find more time in a busy schedule. Here are a few key reasons on why this is a smart investment for business networkers.
March 7, 2020
Enhance your personal brand by creating a custom URL for your LinkedIn public profile. This makes it easy to share the link on business cards and in email signatures.
February 10, 2020
Balancing your work & life is no easy task, especially when you have a million TO-DOs. Trello.com will revolutionize how you stay organized. Multiple lists with detailed cards for each task have checklists, due dates, files & more.
May 9, 2018
Need to plan around important business & life obligations? Create multiple Google calendars that can be viewed together to easily find time for your priorities (and help you say NO to over-booking!)
November 7, 2016
Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.
January 6, 2016
Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. You need to follow the CAN-SPAM Act as a business, and spamming people isn’t a relationship builder.
September 24, 2015
G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It’s simple to setup, use and manage, allowing you to work smarter and focus on what really matters.
May 17, 2015
Dropbox is an online virtual storage utility that allows you to bring all your photos, documents and videos anywhere, and share them with other people in just a couple taps.
January 14, 2015
Testimonials from other users attest to your professional abilities. They tell others that you're a person worth knowing, building your reputation and online brand. Learn why you need LinkedIn recommendations and how to get them.
February 11, 2011
I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. Then there are those who quietly go about building their LinkedIn presence, using sound strategies, an understanding of their target subscribers – and of LinkedIn, its mission and its unique advantages. They easily generate solid leads and grow their business. Here's some easy ways to get started.
