Often we think of marketing as something new & complex that gets promoted to the masses.
- However, effective marketing builds on relationships over time.
- Having conversations with your network IS marketing.
Get caught up with 3 contacts & see how you can mutually promote each other.
A simple way to end the stress of marketing is to shift from hard-to-implement methods to the basics of leveraging your network. Don’t get me wrong, I love social media, email marketing and blogging, but those methods all supplement real conversations.
- It’s a very easy goal to connect with just 3 contacts a week.
- Make this a regular goal and you’ll really start to see results!
- Now, this isn’t about direct sales.
- It’s rare that any one single marketing method will bring a sale with just one use.
These conversations are not about selling—they are simply to touch base with your contacts.
Keep it short and sweet
You don’t need to take a lot of time—just 15 minutes will give you time to have a real conversation. I prefer phone calls if you are short on time. You can always decide to meet up in person or do a video chat via Zoom or Google Meet.
Touch base with your best referral partners first
See what’s new in their business. Often they will have complimentary services to what you are offering, and it may be obvious on how you can easily refer clients to one another. You’ll be able to provide a great resource to your own clients.
Describe why your products or services would be of value
Recently a new contact sent me a long video and said that he really thought I would be interested in his services. No where did he mention SPECIFICALLY WHY. It was totally generic and unappealing (and I WILL NOT be sending him any business!) Customize what you say here based on what you know about your contact. What are you doing in your business that would likely to be of value to them? Of value to their contacts? Add why you think your services or products are complimentary. Not a sales pitch… just have a conversation!
Ask to get connected in other ways
You can suggest getting connected via social media, offer them your free bonus that you have setup for your email marketing, or follow-up with a blog post. Ask about quality networking opportunities or events.
Describe your ideal client and ask if they know someone like this
This is the point where being clear on your ideal client is essential — you can describe that person and often it helps your contact visualize exactly the person you want to meet! It’s a lot better than saying “well, if you know of anyone let me know…”
Don’t add more to your plate than you can manage
One thing I do caution against is getting distracted with big, complex ideas on how you can create joint ventures together… planning new programs, workshops, etc. If you are truly that busy NOW, you’re only adding MORE to your plate. Write it on your calendar to check back in about it in a few months… and start systematizing and outsourcing so you CAN take that next step.
TAKE ACTION: Leverage the network you already have by checking in with 3 contacts a week. Keep it up — that’s 156 REAL CONVERSATIONS a year to super-charge your marketing!
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Hello Service-Based Entrepreneur,
I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics & tools. Be honest...
- How frustrated will you be trying to implement this on your own?
- How much time will you waste if it's not your next best step?
- Did you just take the time to read this but you won't make any changes?
- Or are you ready to take a small next step to build your brand?
Get clarity & your next step forward!
I'm here to help you with your marketing for the new normal & beyond. Let's talk about your options to work with me a FREE 30-min consultation.
To your success,
Marketing Strategist & Designer
I offer a blend of 30+ years of expertise in marketing, websites, brand identity, strategy, tech solutions, and more. I work with service-based entrepreneurs with a practical and flexible approach to adjust to changes in business & life. I offer both targeted & flexible solutions that link together like blocks to create a custom fit. We’ll focus on a series of “next steps” to build your brand over time. Let’s talk about how we can work together to start & grow your business.
