Tech

Many businesses think they "need" a complicated social media strategy or search engine optimization. However, the easiest way to start using building your network is to focus on your friends and contacts to expand your circle of influence.

“No time” is a common excuse for not setting up or using social networks regularly. However, they can be a great way to find more time in a busy schedule. Here are a few key reasons on why this is a smart investment for business networkers.

Enhance your personal brand by creating a custom URL for your LinkedIn public profile. This makes it easy to share the link on business cards and in email signatures.

Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.

Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. You need to follow the CAN-SPAM Act as a business, and spamming people isn’t a relationship builder.

Testimonials from other users attest to your professional abilities. They tell others that you're a person worth knowing, building your reputation and online brand. Learn why you need LinkedIn recommendations and how to get them.

I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. Then there are those who quietly go about building their LinkedIn presence, using sound strategies, an understanding of their target subscribers – and of LinkedIn, its mission and its unique advantages. They easily generate solid leads and grow their business. Here's some easy ways to get started.