April 25, 2024
Rebranding your business is more than just updating the design or logo. Though rebranding your company is a complex process, […]
April 20, 2024
Include a combo of your key info – business name, phone, email, social networks, logo or a short call-to-action. You can even add functionality like showing your latest blog post or upcoming events. With every email you send, you are promoting online brand.
January 20, 2024
Do you find that you're constantly thinking about the list of all of the marketing things you "SHOULD BE" doing, yet feeling guilty for not doing them? I know the voice inside your head. I hear it, too. If you are in the cycle of feeling guilty for not doing more, here are a few examples that have haunted me or my clients.
January 2, 2024
Previously, I posted about 3 critical reasons to register multiple domain names. Here are some strategies for deciding what domain names you'll need to register. Review my tips & some case studies of how to use domain names wisely.
December 30, 2022
Many businesses think they "need" a complicated social media strategy or search engine optimization. However, the easiest way to start using building your network is to focus on your friends and contacts to expand your circle of influence.
November 4, 2022
There comes a time in most business’s lives where they feel they should rebrand. Rebranding means looking at your market […]
April 23, 2021
A great deal of work goes into building your business website and planning its content. The last thing you want is for all this work to go to waste.
March 30, 2019
Your business cards are a valuable marketing tool, but are often overlooked for more complex marketing methods. Here are some easy tips to boost your connections. TIP 1: Keep them with you always. Put a few extra cards in your wallet, gym bag, car and suitcase right now so you have them.
June 2, 2020
“No time” is a common excuse for not setting up or using social networks regularly. However, they can be a great way to find more time in a busy schedule. Here are a few key reasons on why this is a smart investment for business networkers.
August 11, 2020
Your social networks are an extension of your brand. The best practice is to use the same name across all channels. Here are some tips to pick the best name.
March 7, 2020
Enhance your personal brand by creating a custom URL for your LinkedIn public profile. This makes it easy to share the link on business cards and in email signatures.
April 10, 2019
When interacting with your brand, your customers anticipate having the same experience every time.
November 7, 2016
Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.
February 24, 2016
High-quality, professional images will make your business appear more credible. Here's my roundup of the best stock photo resources and tips to find the PERFECT image to communicate your message!
January 6, 2016
Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. You need to follow the CAN-SPAM Act as a business, and spamming people isn’t a relationship builder.
February 15, 2015
Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card. Take a look at your business card. Is it helping you to build your online brand? If not, you are missing a simple and inexpensive way to attract people to your website, social networks and email newsletter!
January 14, 2015
Testimonials from other users attest to your professional abilities. They tell others that you're a person worth knowing, building your reputation and online brand. Learn why you need LinkedIn recommendations and how to get them.
January 15, 2013
Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.
February 11, 2011
I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. Then there are those who quietly go about building their LinkedIn presence, using sound strategies, an understanding of their target subscribers – and of LinkedIn, its mission and its unique advantages. They easily generate solid leads and grow their business. Here's some easy ways to get started.